Why Are Women Riding Motorcycles?
It’s becoming more and more common to see women on motorcycles now. Have you ever wondered why these ladies are taking up a sport that is traditionally male dominated? No, they’re not just trying to outdo the men and they aren’t trying to be tough. They’re riding because they discovered the benefits and joys of the sport. They’ve learned to shrug society’s stereotypes and biases and go have some fun. In the process, they’ve learned some positive things about themselves too.
Harley Davidson started the “We Ride” campaign for the obvious reason to increase their sales to a new demographic. Women traditionally ride on the back and they do it frequently. Why should they ride on the back when they can ride their own? Why wait for the timing to partner up to ride? Would if they have no partner? Why be dependent on other’s to enjoy a ride. The marketing campaign was wildly successful and Harley had been doing everything it can to satisfy women riders.
Although it started as a marketing ploy, women soon discovered that Harley did have something unique. Their product truly was fun and even more, it gave a lady the freedom and adventure that might have been lacking. There are clubs of women motorcyclist that add to the social aspect of riding. In many areas, every weekend there is some kind of event to ride on. Poker runs that raise funds for charities, adventurous rides to other places, and even week long motorcycle rallies with camping. Men have been doing these things for years and women are finding out what the draw is.
At this point, Harley and other companies are improving their product lines to include gear made specifically for women. Clothing for motorcycling, an important part of safety, is looking better and fitting better. Motorcycles are being offered in more feminine colors and designed for people of smaller stature. There is even a Harley Davidson purse line available now.
Don’t miss out on your chance at freedom and adventure. People are welcome at rallies and other motorcycle events even when they don’t ride a bike, so feel free to drive and check them out. It’s a great way to meet women who ride and they love to talk about it with new potential riders.
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