The Best Article Directory

Market the products and services on your website using landing pages; they set the stage for your hard sell.

The landing page is often confused with the “squeeze page” among internet marketers, but in fact the two techniques are quite different. While the former is used to prepare, the latter is used to build a list of prospects.

Landing pages serve as a “gateway” to another page where the visitor will hear more about your product or service. They introduce your company, capture attention and try to spark enough interest to motivate the prospective customer to want to learn more. For this reason they tend to include more content and touch upon more ideas in an effort to engage the reader. Landing pages do not attempt to collect contact information from the page visitor, they simply set the stage for a selling opportunity.

The marketing ploy of squeeze pages is much more straightforward than that of landing pages. Squeeze pages are focused on getting contact information from visitors and using that to conduct follow-up marketing. For that reason, these pages do not present links to other parts of a website until users have signed up for the company’s email list. Occasionally, businesses offer free gifts to their potential clients in order to get their contact information.

Landing pages and squeeze pages both serve very useful purposes for website marketing. Landing pages engage the user and offer an appealing message that will potentially lead to a click-through to the primary selling page. Squeeze pages which are well constructed can convince as many as 50% of visitors to subscribe to a list – dramatically increasing the chances of converting those subscribers into customers. Both tools can provide powerful benefits as you work to optimize your website marketing opportunities.

Ray Perry is an Internet marketing executive with more than 25 years of experience. He is the Chief Marketing Officer at Market Blazer, a small business marketing company and authorized Duct Tape Marketing coach. You can get more information about landing pages at www.MarketBlazer.com.

Related posts:

1. Killer Video Squeeze Pages Review Do you want to find out more information about the squeeze page with video system using the Killer Video Squeeze Pages Method? Capturing your visitors'...
2. Email Marketing: Maintaining Contact with Customers Email marketing allows you to contact specific clients at the right time without breaking your marketing budget....
3. Make Money At Home Online – 3 Easy Tips To Making Money On The Net Do you want to make money at home online? In this article I am going to show you 3 easy tips that you can use...
4. Convince Potential Customers Through Case Studies Case studies employ real world data from a unique customer to provide reliable proof of the quality and value of a company's products or services....
5. How to Check and Improve Website Loading Times – Web Page Speed I have a Free Open Directory, over the past week or so I have been reviewing the websites that have been added. I am checking...
6. How to make your PPC Campaign Work Well With Management Pay per click is also known as "PPC". Pay per click is one of the most recent ways of advertising your website online. It allows...
7. Why It’s Important To Have Good Website Design Today It's important that your site layout is logical and easy to navigate. Internet users who land on your website can get easily frustrated if it...
8. Understand How Internet Marketing Can Improve Sales To have a business successfully operate online requires an understanding of internet marketing. Without fully comprehending the latest methods you will limit the potential markets...