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Posts Tagged ‘website marketing’

An Introduction To Article Marketing Strategy

December 21st, 2009 No comments

There are two ways to get traffic to your website: search engine optimization and search engine marketing. Search Engine Optimization is the process of getting a large amount of targeted traffic to a website through natural “search engine results”. SEO traffic is organic (unpaid traffic) and comes through search engines like Google, Bing, and Yahoo etc. The right article marketing strategy can do wonders to increase your website traffic.

You have to pay for the targeted traffic to your blog or website in case of Search Engine Marketing (SEM). As compared to other paid advertising, the free process is natural traffic which comes through search engine, which is quite popular and the only investments needed here are your effort and time. Article marketing is said to be one of the most effective and the best way to increase the flow of organic traffic to your blog or website.

Popular article marketing directories have a dominant presence in search engine; they are regularly indexed and they have a high Page Rank. Here is how an article marketing strategy can positively benefit your business:

1. Increased Generation of Traffic: The article marketing is not something that you have to scratch your head. It is just writing the article on the product you sell or promoter through your website. As most of the articles directories appear in the search engines like Google and yahoo, if you give a search on relevant keyword, your article will appear on it. Therefore, it is very important use relevant keywords as well as write an article tactfully which may grab the attention of the visitors. If the visitors are searching content with the keywords you have mentioned, your article will appear on the first few results in the search engines. By doing this, you will be able to increase the web traffic on your site. At the end of your article, add resource box comments with some powerful and persuasive lines along with anchor text and link back to your website. These resource boxes will lead the visitors directly to your site and would help boost further traffic.

2. Earn Online Reputation: If you are looking to distribute your articles through social bookmaking websites, you are on a right track, as this move can increase the flow of traffic of your website. Thus, an article marketing strategy can boost your visibility as an expert writer at search engines through your huge number of written articles at highly indexed article directory.

3. Better Page Ranking: Article marketing provides ‘Back links’ to your blog or website. These back links are very crucial in becoming successful in SEO. When you post an article and put some persuasive resource box comments then you can put link back to your original website. Backlinks from some popular websites which have high traffic and page rank can be very useful in increasing the traffic and the page rank of your blog or website.

One of the best article marketing strategies is to submit your article to as many article directories as possible as it will help in creating more backlinks to your website, thereby increasing your website ranking greatly. Article marketing is one of the most important SEO strategies with a lot of benefits. With the use of articles, you can increase the flow of traffic to your website and can rank the page of your website simultaneously. Believe it or not, this online article marketing strategy can boost traffic and help you become a reliable online entity.

Use this article marketing strategy guide to increase your targeted website traffic and earn more money each day.

Why It’s Important To Have Good Website Design Today

December 20th, 2009 No comments

It’s important that your site layout is logical and easy to navigate. Internet users who land on your website can get easily frustrated if it is difficult to find information they need, and with fast internet speeds and search engines offering many alternatives, it can be easier for them to simply close your site and go somewhere else.

One of the easiest ways to organize your site is to look at your menus. Having clearly defined menu choices will make finding webpages much easier. It’s also best to have links to all pages, and not lead users into a maze, clicking through to find the right link to where they want to finish. Have a clear purpose for each page that you add, rather than flooding the site with many pages that could have been condensed into one or that are irrelevant to what you’re selling, or your business overall.

It’s also important that you name your pages accurately and clearly so that people can visit a page and see quickly exactly what information is located there. This saves users wasting time reading through information only to uncover that what they are looking for is not on the page. They are much less likely to keep searching if they think that other pages are going to be designed the same way.

It is also important to tag your pages correctly. This will lead users to the web page they need more often, rather than to homepages or unrelated information. They can easily land on your website on exactly the page they were seeking.

Finally, keep all of your content easily recognizable. Clearly mark changes in content or topic and where it makes sense, use bullet points instead of full sentences. This allows a quick glance at each point when looking for relevant details rather than a potential customer being turned away by having to read an essay to find one sentence of detail applicable to them.

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categories: internet marketing,website marketing,website design