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Posts Tagged ‘Webmasters’

What is Video Search Engine Optimization, AKA video SEO?

February 10th, 2010 No comments

We all know how popular search is for internet users. However, did you know that as of October 2008, video surpassed search on the major 5 search engines in terms of becoming the most popular online activity? According to research covered on ReelSEO, online video is now the most popular online activity worldwide.

Because online video is so popular right now, it presents a unique opportunity for online marketers to leverage video content as an effective means for marketing brands, products, and services. Because online video marketing is in the nascent stages, there is much that is not well understood. For content producers as well as internet marketers, it is important to learn how to produce and publish video content in a way that users can easily discover your video content on the search engines. For this, one must learn and understand video search engine optimization, or SEO for video content.

Let’s start off by answering the question, what exactly is Video SEO? Simply put, Video SEO, also known as video search engine optimization is the art and process of publishing a video such that it is easily discovered and attracts as much traffic as possible for your target audience. When we talk about video SEO, there are really 2 different strategies for getting your videos discoverable on the search engines.

One strategy for video SEO is that which we call “Posted” video SEO. Essentially, this is when you optimize video content that is uploaded to video websites like Youtube and Yahoo. With “Posted” video SEO, the strategy is to generate as many views as possible for your videos. Uploading your video to these sites allows you to draw upon the massive audience of viewers that these sites already have. In addition, because these websites have a pre-existing authority and page rank with the search engines, this is an effective strategy to leverage these sites to obtain rankings within organic and universal search.

When optimizing your video for uploading (“posted” video SEO), it is very important that you choose your target keywords wisely and include these in your titles, descriptions, tags, comments, etc… There are also many services available on the web that allow you to upload your videos to multiple video sharing websites at once. Although there are a few tactics that can help, for the most part, a “posted” strategy does not assist well with driving traffic back to your own website.

While “Posted” video SEO is a great strategy for getting video views, “Hosted” video SEO is a good strategy when your goal is to drive users to your own website. Essentially, “hosted” video SEO is the practice of optimizing your own website video content. Another benefit to this strategy is that it allows website owners to leverage video content to generate high rankings within the major search engines due to the proliferation of universal search

With “hosted” video SEO, it is most important that you follow best practices in general for search engine optimization. Because search engines can not yet read within video content, it is important that you optimize the HTML pages that contain your video content much in the same way that you would with regular SEO. Although there are many detailed tips and techniques for “hosted” video SEO, most can be summed up with the following tips:

1) When including video on a web page, make certain that you populate the page with relevant on-page text.

2) Leverage the use of transcripts, descriptions, related links, meta tags, URL-structure, etc…

3) Keep your videos within a common directory and publish each video to a unique URL

4) Publish a video sitemap or MRSS feed to help guide the search engines to your video content.

5) Let users share and link to your video in order to increase the off-page linking to your video pages.

Whether you choose “posted” or “hosted” video SEO, ReelSEO is a great reference and resource for your to learn more tips and guidelines for video search engine optimization and marketing. ReelSEO is the only website available today that is completely focused on providing expert advice when it comes to video search engine optimization. If you want to learn more, ReelSEO is the most authoritative site in existence.

Good luck and much success to you and your video optimization efforts.

Before you dive further into online video, be sure to visit the VSEO experts at ReelSEO, the online video marketer’s guide. Learn more about video marketing, video SEO, video advertising, and general best practices for online video publishing and marketing.

Look Out For Ten Top Hosting Review Lists

February 8th, 2010 No comments

We are all aware of the importance of web hosting reviews when it comes to taking a crucial decision of making a selection of the best web hosting service provider for your site. The information contained in the web hosting reviews is vital in making an appropriate decision that will prove to be fruitful in the long run. A ten top hosting list of reviews will assist you in this endeavor.

Nowadays, you can easily come across several hosting reviews on browsing the Internet that might perplex you to question yourself which amongst the lot is authentic and can be relied upon. The solution to this is that you should look out for ten top hosting reviews list while browsing the internet. Several review lists can be accessed which will perplex your situations even further so it is better that you look out for companies that can be spotted in various lists. This in a way is suggestive of the fact that they have the potential of delivering quality hosting services.

Having a pen as well as a paper ready besides you will be helpful as you can jot down the name of the web host service provider’s name that appears in every list. This activity would be really helpful as you can narrow down your choices further and make a prudent decision that will prove to be fruitful in the long run. With this you can be assured that you will get the best services, which is not only well known but reputed also.

Many of the lists of hosting reviews base their preferences on factors including prices, reliability, customer service as well as features. The evaluation of every web hosting company is done against these factors and accordingly they are given the ratings. The 10 top hosting review lists will render you with a fair idea of the service as well as features of web host companies that are the best in the business. The strength of a company is mentioned opposite to their respective name as every one has different preferences. Some might prefer low prices while other might prefer reliable services. In case you are looking forward for a service provider which excels in some specific group then grab ten top hosting review lists.

Besides there are websites that render beneficial tips as well as guidelines to make the selection of reputed web hosting solutions on the Internet. With the assistance of these tips you will definitely be able to make a better choice that will match up to your expectations. Apart from this, these websites also offer ideas as well as suggestions which will assist you in operating the website. Web hosting is essential when you plan to form your own website, so ensure that take out time in going through the ten top hosting review list carefully and prudently.

Rich is a webmaster for Web Hosting Reviews & Web Hosting Review visit: onlinehostsreviews.com

What Article Marketing Can Do For Your Business?

February 6th, 2010 No comments

One of the most incredible strategies ever to be incorporated with online advertising is article marketing. It has proven to be the most cost-efficient and most effective of them.

By the term itself, you probably would know what this kind of marketing is about. By writing articles that are content-rich, you will be able to reach more people online. Not only that, you will be able to project a credible image to those who may have chanced upon your articles.

How does article marketing work? Here is a guided tour on the step-by-step process of article marketing that will guide you on your way to achieving the kind of articles needed for your kind of business.

For example, if your business is about family living, you can write an article that delves on how to spend more quality time with families. Never write about something that is not even closely related to your niche.

After you have the content written, you can now include a resource box at the end of the article. The resource box is basically a brief summary about you, your business and with a link that goes right to your website.

Then it is time to submit your articles to as many article directories you can find. Over the Internet, you can find various article directory sites. There are paid and free sites.

Whenever somebody reads your article displayed on directories, the link that leads to your site is prominent enough for the readers to be able to check them out once they find your article interesting. This way, there is a big probability of you gaining more customers whenever find what they are looking for in your site.

There is also a chance that your article would get picked up by a printed publication, and the readership of the same would get to know the products or services which your business offers.

You should know that article directories are being displayed on various websites. They are seen by millions of people all over the world. This apparent visibility also makes it easier for search engines to index them.

The technique behind article marketing is back linking. Back links are links to your websites that you have somehow displayed on sites with higher page ranks. To put it simply, your site is basically sharing instant success with the sites you are linking to.

This is the main reason why Internet marketers have resorted to back linking. You cannot get this instant online recognition in the shortest of time and without too much effort anywhere else.

With all the advantages being presented by article writing, there is no doubt why this has become one of the most often used Internet marketing strategy. Try to do some article marketing for your site and see the positive results it will bring to your site.

Discover the perfect methods to use article marketing to get business to your page. With the article submission that will work the perfect for your business. Go online and get the information you need now! Don’t reprint this exact article. Instead, reprint a free unique content version of this same article.