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We all know how popular search is for internet users. However, did you know that as of October 2008, video surpassed search on the major 5 search engines in terms of becoming the most popular online activity? According to research covered on ReelSEO, online video is now the most popular online activity worldwide.

Because online video is so popular right now, it presents a unique opportunity for online marketers to leverage video content as an effective means for marketing brands, products, and services. Because online video marketing is in the nascent stages, there is much that is not well understood. For content producers as well as internet marketers, it is important to learn how to produce and publish video content in a way that users can easily discover your video content on the search engines. For this, one must learn and understand video search engine optimization, or SEO for video content.

Let’s start off by answering the question, what exactly is Video SEO? Simply put, Video SEO, also known as video search engine optimization is the art and process of publishing a video such that it is easily discovered and attracts as much traffic as possible for your target audience. When we talk about video SEO, there are really 2 different strategies for getting your videos discoverable on the search engines.

One strategy for video SEO is that which we call “Posted” video SEO. Essentially, this is when you optimize video content that is uploaded to video websites like Youtube and Yahoo. With “Posted” video SEO, the strategy is to generate as many views as possible for your videos. Uploading your video to these sites allows you to draw upon the massive audience of viewers that these sites already have. In addition, because these websites have a pre-existing authority and page rank with the search engines, this is an effective strategy to leverage these sites to obtain rankings within organic and universal search.

When optimizing your video for uploading (“posted” video SEO), it is very important that you choose your target keywords wisely and include these in your titles, descriptions, tags, comments, etc… There are also many services available on the web that allow you to upload your videos to multiple video sharing websites at once. Although there are a few tactics that can help, for the most part, a “posted” strategy does not assist well with driving traffic back to your own website.

While “Posted” video SEO is a great strategy for getting video views, “Hosted” video SEO is a good strategy when your goal is to drive users to your own website. Essentially, “hosted” video SEO is the practice of optimizing your own website video content. Another benefit to this strategy is that it allows website owners to leverage video content to generate high rankings within the major search engines due to the proliferation of universal search

With “hosted” video SEO, it is most important that you follow best practices in general for search engine optimization. Because search engines can not yet read within video content, it is important that you optimize the HTML pages that contain your video content much in the same way that you would with regular SEO. Although there are many detailed tips and techniques for “hosted” video SEO, most can be summed up with the following tips:

1) When including video on a web page, make certain that you populate the page with relevant on-page text.

2) Leverage the use of transcripts, descriptions, related links, meta tags, URL-structure, etc…

3) Keep your videos within a common directory and publish each video to a unique URL

4) Publish a video sitemap or MRSS feed to help guide the search engines to your video content.

5) Let users share and link to your video in order to increase the off-page linking to your video pages.

Whether you choose “posted” or “hosted” video SEO, ReelSEO is a great reference and resource for your to learn more tips and guidelines for video search engine optimization and marketing. ReelSEO is the only website available today that is completely focused on providing expert advice when it comes to video search engine optimization. If you want to learn more, ReelSEO is the most authoritative site in existence.

Good luck and much success to you and your video optimization efforts.

Before you dive further into online video, be sure to visit the VSEO experts at ReelSEO, the online video marketer’s guide. Learn more about video marketing, video SEO, video advertising, and general best practices for online video publishing and marketing.

Are you a Global Verge member? If you are, you are probably wondering which approaches are the most fruitful methods for obtaining a large amount of new leads. One of the best ways to generate new leads is through social bookmarking sites. If you want to generate Global Verge leads online, then you should definitely consider every advertising opportunity that is available to you on social bookmarking sites.

There is a wide variety of different kinds of people who use social media sites. Many of the people who do use these sites have quite a bit of tech savviness, which makes them an excellent target for the types of products that Global Verge offers to their customers. One of the easiest products to sell on social sites like Facebook or MySpace includes video conferencing packages. These can easily attract many new leads to your business. The other products can attract new leads too, but those products usually target a larger and more general audience.

Many of these customers will be interested in all of the services your site provides, but they will be especially interested in the video conferencing offer that is available to them from Global Verge. People are always looking for a better way to communicate, and this is certainly a much better way for anyone to talk with all of their friends from around the world.

The reason why video conferencing packages would be such a great product to advertise to users of these sites, is because the people who use these websites have many friends that they already talk to via their Internet connection. When you present a great product that everyone on the site wants, you are practically guaranteed success.

The more friends you can find on these very large websites, the more likely you will create a buzz around the product you are selling. Once you have many connections through one of these sites, you can increase the amount of exposure your website is receiving by becoming active amongst the conversations on all of your friend’s pages and comments.

Using websites like Facebook and MySpace are often very effective on their own. If you want to get the most you can from your online advertising though, you should investigate the other possibilities available to you. Epinions, as well as Digg, can provide you an excellent opportunity for expanding public knowledge about your business. One these sites, you can provide a wide variety of interesting and helpful content to increase the amount of Global Verge leads online sources are giving you. The trick to this angle of advertising is to create as much content as you can. After a while, if you have created large amounts of useful content, your income will practically be on autopilot. If you can create automated income, you can start enjoying the fruits of your marketing efforts and start planning a vacation to your favorite destination in the world. While you are on your vacation, you can sit back and relax while knowing you are making money online.

To learn more about this unique company and how to capitalize on there business opportunity and extremely good timing in the current market place go to the Global Verge website. To view information and resources to help you with this opportunity visit Global Verge Resources

How do clients know the value of a Green product or service? It would be nice if everyone was well schooled on the fundamental issues of Green and Sustainable practices, but the over-crowded nature of everyday life, makes that dream impossible. Customers look for endorsements, certifications, and recommendations from legitimate authorities to help them easily locate a good product or service. We are all familiar with Underwriters Laboratories (UL), the Good Housekeeping Seal of Approval, or the Energy Star program used for energy efficient appliances.

If you don’t already know who the Green Business League then you should because they are well known name in the Green Community. Now the Green Business League has introduced a new Green Points system as one of our growing projects that allows any company to apply for Green business certification points. The idea has real value in a world that is often confused about the Green merit of their purchases. The logo is awarded purely the merits of the product or service, and not merely a purchased credential. A Logo that we designed is issued with the assigned points that the company can use in the promotion of its product or service.

The Green Business League has a standing list of Green Practices that are used by Certified Green Consultants across America and Canada. This means that there has been a third party review of the product’s or service’s Green merits, and an award of Green value has been assigned as an offering. On the other hand of this program is a way for companies to acquire Green Points toward a trustworthy Green business certification. Many of these Green Practices may not be well known, but now businesses can identify Green products and services at a glance when they see the GBL Green Points logo.

Conventionally, a business that wants to earn a sincere Green business certification would hire a Certified Green Consultant to offer the direction of a Sustainability Plan that would plot out the process required to earn the Green Business Certification. This is the new way for businesses to move toward their Green business certification by buying Green Points products and services. By purchasing GBL Green Points products and services a company can build credit near the 100 point goal mandatory for the silver level Green Business Certification.

The mystery is made less mysterious by looking for the Green Points when shopping around. If there is any product or service that does not presently have Green Points, the process of application is very easy and requires only a $100 fee. Frankly, this is an open door to any business wishing to raise the level of play from Greenwashing to Green integrity. There is no longer a need to make claims that have not true authority behind them. While Green Points are not a certification or even an endorsement, they do demonstrate that the product or service being offered is deemed to have Green merit. That merit is further substantiated by the ability of customers served being able to apply these credits toward a credible Green business certification.

The GBL Green Points system was launched in the beginning of this new year and should swiftly gain popularity by hundreds and thousands of businesses who have products and services that offer noticeable Green benefits. Green Business League assures supporters that this is not a “Buy In” type of program. The $100 price is simply a cost covering fee, so there is no financial incentive to pass through a high-paying applicant. Honesty of the program is relatively transparent, not driven by special interests, or merely a website purchase.

The general public will realize that the GBL Green Points system is the perfect way to simply locate a Green product or service. When this seal is in use, it means that there has been an independent review. This is not a laboratory analysis but a practical review of the expected value of the product or service in the workplace. One of the recent Green Points awards went to a Green company called EcoStrip, a manufacturer of a unique type of power strip. The Green Business League awarded EcoStrip 5 Green Points for each of these strips with a maximum of 25 points for many purchases. Any company purchasing the EcoStrip product is assured that it has 5 points, and up to 25 points, as it moves near a Green business certification. What should be noted about this system is that every company can partake at its own pace; no two companies will apply the exact same tools, but there is clear and evident environmental improvement. This stands out as a far better system than the guesswork claims at the moment in use.

The Green Business League invites all providers to request an evaluation of their product or service. There is no guarantee of Green Points award if there is no evident Green merit to the offering. There is a practical viewpoint at work that asks the Green value question for any application. Green Points are awarded based upon where the offering will improve the environmental performance of the user. This is not a technical matter that is done in a laboratory, but a pragmatic evaluation of the good accomplished by the product or service. For these reason, Green Points assessment can be accomplished in less than 30 days.

Companies enthusiastic to receive their GBL Green Points award can apply for the program at the Green Business League website. Any request that does not receive a GBL Green Points award will be completely refunded. Anticipate a 30 day cycle for the procedure to be completed.