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Posts Tagged ‘SEO’

Real Estate SEO and Your Business – Branding Yourself Online Via Social Media

November 21st, 2009 No comments

Real Estate SEO uses branding to assist with building your profile on the Internet via social media marketing. If you are already running local campaigns in your newspaper or other community efforts than, this is similar to social media marketing on line. Using Yahoo, Active Rain, Facebook and a thousand other potential sites, we can leverage their power for our on line marketing efforts in promoting our websites. As far as being able to generate traffic and interest in our sites, we have seen that this sort of marketing is very powerful..

The best part about social media marketing is that it is basically free, other than your time investment but it can bring in a high volume of traffic in a short period of time. By beginning social marketing we are branding our real estate market authority and are also building important backlinks to our site. We then increase our site’s relevance and ranking. Most of the popular social media sites have very high page ranks, so this makes them invaluable resources for building backlinks and authority to your site.In our video series we speak about some ways to build up your social media marketing profiles so that you know how to do it right. These sites cannot be under estimated as there are thousands of visitors to these sites at any given time so that would mean a fair number of these visitors reading your posts will probably become interested in what you have to offer.

So as you promote your site using these platforms, all you really need is a handful of people to want to click through to your site to make it worth your while. In some cases they may even share your site and information with others that are interested in what you are speaking about. When people share your words with others and it starts getting around the Internet that is called going viral. Before it’s all said and done, if you have written a timely, interesting or helpful post, then it is possible that you can get thousands of hits to your site in no time at all.

The next question to then ask is have you set up your personal profiles on Facebook or other relevant real estate forums where prospects go to find answers to questions about moving or real estate in general? Unlike your local newspaper marketing, the Internet offers you an international platform so that you can really shine in your area of expertise. While, up to now you may have been spending money on your local newspaper adverts, now is the time to think about this vast free network you have access to. When you consider how many people have moved into your community from outside the realm of your local paper, it makes more and more sense to advertise on this world wide platform so that they can find your properties.

Top sites to consider for your marketing campaigns on line are Facebook, Active Rain, LinkedIn, and other real estate forums that can contribute to your authority. By just going and creating accounts called profiles you would then create blog posts, articles and other items of interest to your target market place. At this point it is important that you include a link back to your site for that all important bump from the back link created. If you are lucky, one of your articles will become a hit and people will be talking about it and posting it on their sites as well, which of course means more targeted traffic for you. This is why it is called branding via social media marketing.

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categories: real estate seo,seo branding,real estate,seo

Blog SEO in 10 Minutes

November 20th, 2009 No comments

Blogging has become very popular these days. Everyday thousands of websites and blogs are added to the internet traffic. Everyone wants to have their blog whether it is institution, a company or an individual. Merely creating a blog is not enough because it is incomplete without its visitors. The very problem faced by the bloggers is the issue of bringing in traffic to their website or blog. There is tough competition amongst the bloggers on the internet because everyone wants to be ahead of others. The basic goal is to attract more and more visitors to their site in the less possible time, and that also at any cost.

Content, Content, Content. It’s the reason why people are visiting your site and the way you’ll make sure they’ll keep coming back for more. While the content of your blog is critical, the keywords you focus on is just as important. You need to determine what your blog will be all about. To do this I’d recommend you start a list of keywords to focus on. This can be thought of as a list of topics or themes that you’d like people to associate your blog with. Once you’ve created this list, now you need to fill your site with content that uses your keywords and provides interesting material based on whatever topic/theme you’ve chosen. It’s best to try and stick with only one or two keywords to focus each article on, otherwise you run the risk of confusing the reader as well as search engines which will be trying to determine the topic of each webpage for cataloging in their search results.

One of the first steps you shouldn’t overlook after creating your blog is adding the URL to the various blog directories that can be found on just about any topic you can come up with. Find them by searching on Google for directories related to your topic and add your site so that other users looking for more information on your subject will come across your blog. These blog directories can play an important role in increasing the traffic headed to your site, so it’s important to word your description carefully. You can also use profiles on any of the popular social networking sites to help further your blog’s reach. To do this simply add your URL to the profile of each of your accounts and start or engage in conversations on topics related to your website. Make sure to refrain from only talking or posting links to your site as you’ll be labeled as a spammer and your account could potentially be disabled. To be on the safe side just stick to conversations about your subject-matter and interested users will naturally try to find out more by visiting the link which will appear any-time they visit your profile page.

Online marketing isn’t the only way you can promote your new blog. Using offline methods like listing in the yellow-pages, magazines or even newspapers is a creative way to ‘think outside the box’ and find users interested in your subject-matter in places that you typically would not reach by online promotion. Another creative tactic to boost website traffic is to offer your visitors free downloads. Whether its an ebook, your own music or even a useful application or game demo, offering downloads on your blog is a sure-fire way to get the rest of the blogosphere talking about your site, not to mention acting as a way to quickly generate traffic.

Now there’s the obvious concern – search engines. Get listed on search engines to get your blog being searched by more number of visitors. Few of them are MSN, GOOGLE, and ALEXA. When visitors search on these search engines your blog also get listed on search result. This way you add traffic to your blog. Don’t forget about subscription links! Always put subscription links on your site. This way you can increase traffic to your blog. By putting subscription link in form of email newsletters you can force back the visitor to return to your blog for some catchy updates.

Learn more about website seo and use the free blog ping tool at PingNinja.com