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Posts Tagged ‘SEO’

Higher SEO Rankings

February 7th, 2010 No comments

Every business, small or big, needs to establish its presence online. It is vital that your website ranks among the top pages in search engines, for a particular search term. The best way to gain visibility in the eyes of the user is through search engine rankings. This is where link building comes in. There are various strategies of link building. This article will explain in detail about one of the major strategies – blog commenting .

Some of the most valuable links don’t appear on websites. They appear in email-based communication. You won’t get link popularity but you will get the residual effect. Don’t overlook these opportunities.

Guest posting on other blogs has other benefits as well. For one, you’ll find that you have an endless supply of blogs where you can publish your content on. Most bloggers struggle for material. Just like a journalist or a columnist, often bloggers struggle from writers block and totally enjoy it when someone offers to provide them with killer content.

A reliable technique is submission of articles to directories. There are a lot of free article websites on the web and it is just appropriate to submit articles to these sites. These articles may not be necessarily about your websites but should be topics related to the services you offer. Simply attach the URL of your website at the bottom of the page.

This way people reading the article may get to know and visit your website. The topics or write-ups on these article sites should not be the same as the content found on your site.

Building inbound links through reciprocal link exchanges is a simple yet very powerful website promotional tool. If done correctly, increasing your linkage will: increase your traffic significantly, improve your visibility in the search engines by raising your link popularity, provide an added resource to your website, save you a lot of advertising money.

There are a variety of link building strategies such as commenting on others’ blogs with a backlink to your site, posting on forums while having a link to your site in the signature, submitting to social bookmarking sites such as Digg, Reddit, Delicious, etc.

Outbound links – should you link out? The only thing you lose if you don’t link out is opportunity. Link out to people who mentioned you. Link back to similar industries and established sites.

Link building takes a ton of time. Make sure you have your tactics prioritized and budget for them. Then have your resources organized.

Gain insights on how to improve page rank. P2W2 will show you the techniques of a linkbuilder.

Search Engine Optimization Basics

February 7th, 2010 No comments

Think of SEO as like cooking a meal. Keywords and key phrases are your ingredients. Discovering phrases that pay is all about finding the right key phrases for your business proposition, then deploying them for best effect in your site and campaign.

Priming your pages covers the SEO art of page copywriting and asset optimization. This includes deploying your phrases that pay throughout your site and manipulating Google search engine results pages (SERPs).

Even if you have a site already, it is vital to invest significant time and energy on keyword research before starting your SEO campaign. Although this may astonish you, I would recommend that 20% of all your SEO effort is focused on this activity alone.

If you make poor key- word selections, you are likely to waste energy elsewhere in your SEO campaign, pursuing avenues unlikely to yield traffic in sufficient quantity, quality, or both. If you select poor ingredients, no matter how good the recipe may be the meal itself will be a disappointment – and no one will want to eat it.

Most people approach SEO with a preconception – or prejudice – about what their best keywords are. They are normally either wholly or partly wrong. In the computerized world of searchable databases this same strategy is being developed, but it has a long way to go before being perfected.

An important aspect of blog commenting is do follow blogs. When creating a link on a webpage using HTML, the standard code for that link includes the HTML tag, the URL the link points to, the text that will be shown on the webpage for that link, and the closing HTML tag.

You can another HTML attribute to the tag, saying rel=”nofollow”. This will tell the search engine spiders whether or not you want them to follow the link when crawling your website. So, basically, there is no concept of a “dofollow” blog, it just means not using the “nofollow” tag.

So it is profitable to get a link from a do follow blog, rather than spending time on a no follow blog. There are tools available on the Internet to determine if a blog is no follow or do follow.

Basics of link builder, P2W2 assists in understanding how to improve search engine ranking.

Importance Of Link Building

February 7th, 2010 No comments

Most sites offering links have several categories listed on their sites. Try to get a link from a category that closely matches your own industry. For instance, if you have a site related to hotels, then, on your partner site, a tickets site for example, try to identify a resource directory pertaining to hotels, resorts, reservations, vacation packages, travel, tourism, food and beverages, etc.

An algorithm called “Applied Semantics” determines the industry relevance of a page within a site. The Applied Semantics algorithm studies various keywords on a Web page and tries to determine the industry or business segment of each page. Applied Semantics estimates the industry segments that are relevant to a particular page.

Anchor Text is the visible hyperlinked text on a Web page. Since anchor text is very important, make sure that your most important keywords appear in the anchor text from the link pointing to your site. It tells search engines what the page is about. Used wisely, it boosts your rankings in search engines, especially in Google.

If you use “click here” as the words people are going to click on, you’re telling people the page is about the subject “click here”. If you use “Part 2″ as the anchor text, your telling the search engines the page is discussing “part 2″. You wouldn’t want to rank highly for “click here” or “Part 2″.

Getting a link from popular blogs is one of the best ways of link building. Whenever you post a comment on a blog, there will be a Name field, and a website field.

You can give the link of your website in the website field, and include link building keywords that you are targeting, along with your name. This will ensure a link towards your site from the blog, and the ‘anchor’ text will have your keyword as well.

Search engines in general, and Google in particular give a lot of importance to the pages that have inbound links to your website. Google, for instance, has a mechanism called Page Rank. This is where link building can help you. Link building essentially means getting more pages to link to your site.

A link that is first redirected to another page within your partner site before pointing to your site is a redirected link. You should watch out for such links, as search engines do not give weight to redirected links. It is very unlikely that your site would draw any benefit from a redirected link.

Basics of get backlinks, P2W2 assists in understanding link popularity building.