The Best Article Directory

It is no secret that in order to get your website ranked highly in the results pages of search engines like Google, you need to have links pointing at your site, and lots of them. But some links are worth more than others. You can be ranked above a site that has 20,000 links with 3000 if yours are of a better quality.

There are many things that affect how much a given link is worth but the main one that holds the most weight is the Page Rank or PR that Google has assigned the page you’re receiving the link from.

Every page that Google can see will receive a Page Rank (PR) from 0-10, 0 being the lowest and 10 being the highest. This will not happen immediately because PR is only reviewed once every 6 months or so. Achieving a PR of 10 is almost impossible unless you have a very large, very popular corporate website, like apple.com, but even that is only a PR 9. Some pages have a PR of n/a and this can mean several things, one that the page is younger than 6 months and Google hasn’t ranked it yet, or because its an unimportant page deep in a site, or because Google has detected something it doesn’t like on that site and blacklisted it.

So what is there to gain from a good PR? Well, if your site receives a link from a high PR site like a PR 7 or 8, then it will massively more beneficial than a link from a PR 1 or 2 site. In essence, what PR is, is how valuable and genuine Google considers the content of your page to be on a scale of 0-10. Each link counts as a vote for the integrity of the page it is linking to, and so if a PR 8 page votes for you then Google concludes that your page must be of high value, because a high value site says it is, and it will therefore push you further up the results rankings.

PR is sometimes misunderstood by webmasters in that they believe that if they have a higher PR, they will rank better in the search engines. This is not true, but a high PR will give you a MUCH better basis for climbing the rankings. Once you start accumulating some reasonably good PR, you will find that lots of people want to get links from you. This will allow you to ask for higher quality links back as the link you will be giving them will be of a high quality.

The catch 22 of the whole PR game is that in order to get good PR, the main thing you need, is high quality links, but until you have a high PR page yourself, other high PR sites will be unwilling to link to you, and so that’s where you have to apply a bit of knowledge.

A good method to start off with is to find some sites that are in the same position as yourself (with related themes to yours if possible, but I wouldn’t worry too much about that) i.e. they are looking to build some PR by getting lots of links, and exchange links with these sites. Then (provided these sites have kept their efforts up) in 6 months to a years time, these sites will have some PR, and will still be linking to you, therefore you will have some PR by then, making these initial link exchanges mutually beneficial.

Links are not the only thing that count when building PR, something else that we know counts towards it is how often the content is updated. Content that is updated on a regular basis hold far more weight with Google than content that is left the same.

This is because the content will appear to have gone stale after a while; after all, news wouldn’t be news if it was old! Google likes to be able to give its searchers the most up to date and relevant information it can, and so sites that are regularly updated will be given preference.

You can add URL at free1waylinks.com to receive free, high quality one way links just submit site here.

categories: seo,search engine optimisation,search engine optimization,internet marketing,site promotion,marketing,promotion,advertising,search engines,ecommerce,shopping,internet,business,computers

Now that new search engines like Bing are being discussed more frequently its clear that people want to know how to optimize for Microsoft’s latest introduction to search. Those who visit Bing will find that the site provides general search and a category search. Other than a large graphic, the search engine doesn’t appear to have a lot behind it. However, Microsoft has reported a more intelligent search engine and new search experience.

The question that website owners want answered is how Bing produces results differently than the previous search engine and what optimization techniques should be used compared to those used for Google and Yahoo! Ive done quite a bit of research on the subject and it appears that there are only a few factors that might influence Bing results compared to Google. The thing to keep in mind is that following SEO best practices will rule the day.

One of the best ways to reverse engineer a given search engine is to do a study of the top ranked website for a specific term. Based on some research that I’ve done and the work of others in the SEO community, it’s pretty clear that this type of analysis provides clues of which criteria weigh most heavily in Bing’s search algorithm. No one will be all that surprised to learn that older domains perform better than newer websites and in bound linking plays a major role in results.

What I find particularly interesting is that Bing is relying on many of the same factors that Google has been using from day one. The factor you should be most concerned with is inbound linking. Both search engines like inbound links. More importantly, they like relevant in bound links. Use this information to guide your SEO campaigns and determine which sites to target for link exchanges.

By know you know the importance of improving your web site’s organic search results. This creates more awareness, traffic, and positive results. Perhaps you know about the importance of organic rankings but don’t have the resources to move your site towards the top of the search results. Don’t worry, begin small and focus on building links to your site. Once you do, you can see positive improvements in your rankings on Bing and other search results.

In addition to focusing on the before mentioned items for influencing search results on Bing and other search engine, consider the value of content. Having fresh content on your site that is engaging and current matters a good deal to search engines seeking to find the most relevant and meaningful content. Keep your eye on developing quality content and updating it on a regular basis.

Focus on SEO basics if you want to improve your website’s rankings. Not only will this have a positive impact on your Bing ranking for certain keywords but it will also have a positive impact on your site’s ranking across most major search engines. Fundamental principles like quality content and easily crawled web sites have a positive impact that can last for a very long time.

Looking for more help for enhancing your website’s ranking? Consider SEO training from the world’s leading SEO Experts at MarketingScoop.com. Also, make sure to check out our SEO elite review to help you achieve top rankings.