The Best Article Directory

When working with internet marketing it is a great idea to build a virtual team and outsource it. You need a few key players who’ve been skilled up in particular tactics. When you outsource, you need a web guy, you need someone who helps with your off site promotion stuff as well. You obviously need a video guy, someone doing some sort of article or writing related stuff and then after you’ve mapped out that strategy, you just talk to your team and say things that need to be done.

The tasks that you need to be involved in are things where it’s really at the top end working with the client generating the content. Then it is going to be distributed out through the different media, be it taking the videos that you do and getting transcripts done and posting them out as videos or posting the videos themselves. When you are required to make over a site, you need to be involved personally. That sort of stuff is hard to outsource.

From there you learn what your objectives are when you outsource it. You choose what those low hanging fruit, easiest hidden resources are and go for those methods.

I’ll mention it again, it comes back to the objective. We get so caught up in the process. Which software do we want to use? It’s not even serving your objective, it’s creating more work and you’re spinning your wheels.

To shift gears, consider how you go about implementing some of this online and off line publicity to drive traffic to the sites. One of the mistakes people make, new people make is that they don’t use leverage. There are still some other very internet marketing 101 things going on, like there is no offer, no call to action on the site mainly around an opt in box, whether you use a squeeze page or an opt in box. The biggest mistake is it’s below the fold.

Another big mistake I continue to see is in the copy and that is that the information is more about the company than about the benefits that the visitor will get from buying the service or the product that you recommending or talking about or selling.

Besides that, the big one in the new media is not having text to go with non text media. So search engines cannot find you if you’re using a lot of audio and a lot of video. I’ve seen a lot of video blogs with a lot of great information but there’s no good headline or summary of that information, it’s just, hey, check out my latest video post. People aren’t sitting down searching, ‘hey, video post.’

The primary thing I still see is the keywords people choose are still the solution and not the pain. So if you’ve created this new invention and you expect people to be searching for it, that won’t work. The most basic example is, people type in headache or migraine, they don’t type in paracetamol. I continue to see that on keyword selection.

It’s important to remember, keyword selection is one of the most important things and one of the first places, at least when you get to the point of building your website that you need to focus on. It’s important to figure out the point at which your clients, the cycle they have, the point at which they are in the buying part of that cycle. You need to discover how to get in front of them and then find those keywords.

Researching long tail keywords is also very important. Let’s say they’re going after a particular camera or something like that and you go for the specific model number because that is a buying person. Similarly, if someone has a problem with a headache, we need to know what is it that they’re typing into the search engine at the time of them having a headache.

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When you are attempting to rank a site, there are several levels to go through. First, when you have some content, you need to get the thing indexed and build up some initial links using social book marking and RSS submissions. You then move into leveraged link acquisition. I think Web 2.0 is the thing that you logically pursue probably shortly after that leveraged stuff. I wouldn’t call it level three, maybe level two and a half.

There is a level three, but there is no panacea for level three. Level three is just finding good quality places to get links back from. That’s when you or someone you’re paying is going out there and finding links manually, building rank links from high quality sites.

For me personally it really doesn’t make a lot of sense. From a time perspective, I know there are companies out there that do it. I would much prefer to own my own assets and build them up over time and then point those assets at my own sites. The fundamental of business strategy is the word control. You need to be able to control your destiny and be able to influence things. To the degree that you are reliant on getting links from those other sources, in some way you have less control.

Consequently you should be trying to build up your own assets so that you can influence the results and get the results that you want. Level three is, what I tell people, is going to be manually getting links from people. Level four is really moving to the next level moving to build up your own assets. Level four would include building your own network.

There is no level five. I mean you becoming the platform that people are getting their links from. You, being the next Wikipedia or something like that, you being the next Web 2.0 site, potentially.

There are numerous different strategies you use going from the initial, let’s get it indexed to some leveraged methods and then also we use Web 2.0 and the next level up, going out searching for those really good quality links through some sort of content exchange or providing articles to have published. The next level obviously, level four is building the network and really owning those links. For what it is that we do, there’s quite a bit of work there. Some of it we outsource and some we keep in house.

We have our own network of blog sites. To be honest we don’t use them for ourselves. It’s our testing bed, our laboratory so that we can test strategies just for the development of our own SEO product. We know that whatever we’re doing is working, or when we hear of something, we can test that it works. The reality is that for our own business, we do very little SEO. It’s the cobbler’s son with no shoes sort of thing. It’s quite funny.

For us we do very little of that. What it boils down to is a discussion between SEO and business. I think the fundamental question to ask is, most people are asking what is the minimum I can do to get the biggest impact in my life, and while it’s a good question to ask from a technical perspective, it’s a bad mentality to have. It’s a much better mindset to say, how can I serve the maximum amount of people?

What we say is, making content should be part of every single business regardless of what your strategy is. Creating content, having conversation, creating fantastic value, serving as many people as you can through the value that you’re delivering through blog posts, through videos, through audios, through whatever form it takes, through software, put as much value out there as possible.

Now you’re going to put that content out there anyway. So why not put that content out there in the most leveraged optimized way possible? If you just put that content out on your own website and you don’t link to it and no one ever finds it, you’re not creating value for people. Value is created when people see the stuff that you’re putting out there.

Observe at everything you do and make sure if you’re going to do the work once, with a little bit of extra work you can receive a hundred times the reward, particularly if you’re disciplined about doing it with every single piece of content that you put out there.

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When you’re working with a client to build or improve his website, there are lots of things that you can do to outsourcing jobs. It’s not possible with twenty-four hours in a day to do every tactic under the sun, so when you go through that process, so you need to prioritize. Certain things you’re going to need to do. You’re going to sit down with a client, you’re going to need to talk objectives, strategy and map out the tactics.

To try and do all these things in one go all at the same time is going to be quite heavy going unless you have some heavy duty systems in place.

Yes, we can go ahead and do blog comments, for example. We need to get from, here’s what needs to be done, to getting it down without you necessarily really being in there in the real world.

If someone asks you, as a customer, can you do this, the answer is always yes, how much money do you have? I had a health care company who taught doctors how to not cut off the wrong leg, using an air safety checklist. On a higher level, if the person has a website but they have no free offer or free report, I’ll often interview them.

About 90,000 people a year are killed in the United States in hospitals by medical mistakes every year. That’s like a 747 Jumbo crashing every day. If a Jumbo crashed every day, the place would be in an uproar but because it’s someone’s Grandma in a little hospital and they get a shot with ten times the dose that they need and they get killed, it’s not news. But 90,000 people a year get killed by medical errors.

When doing my outsourcing jobs and one, I train them on how to say that. They would go round saying, well, 90,000 people get killed in the United States every year, and everyone says, well there are 500 million people, those are acceptable odds. Contrast that with putting an image to it, a Jumbo jet crashing every day. Oh gracious, the horror! because we’ve ridden on planes.

On a higher level, I’ll work with them on the strategy. I’ll create an audio where I interview them. ‘Hi! Welcome to Healthcare Matters. Today’s show is focused on the mortality rate in hospitals across the United States. This is totally unnecessary. With us is a special guest and expert Bert Steveharden who is the owner of the company and knows all this stuff.’ I interview them. Now they have a free audio to give away on their site.

That kind of thing I will be personally hands on because it’s fairly strategic, it’s something that’s creating media, so I’ll be on the video or on the audio with them.

However, once we’ve made the number of audios, and you can make twenty to forty videos in half a day, easy, no script, no nothing. They already know the information, they just need to be cued. So I’ll help them with that.

Then for anything else, the systems, like video placements, YouTube and all that, I’ll have subcontractors that I outsource to. Their role is really just to put in the keywords, the meta tags and get it distributed and they’ll use a tool like Traffic Geyser from my friend Mike Koenigs. I find a tool. I usually have two or three that we’ve tried. There are quite a few things that go bust. We’ll go through suppliers until we find the right ones.

Everyone who is doing this outsourcer thing doesn’t want to hear that sometimes it doesn’t work. Eventually what happens is, the cream of the crop rises to the top. Over time you eventually find one to three suppliers in the area that you want that you keep under your wing and those are the people you subcontract to if you’re offering services.

So I’ve got a great web designer. He can have a blog up in twenty-four to forty-eight hours for my radio show clients. He just turns it around. He knows how I work, he knows the system I teach to people. They need a PodPress blog, they need a banner, they need a footer, they need a two or three column blog and here’s what goes on it. There’s a pattern to it. Once you’ve got a relationship, we just give him the pattern and there are just things you can’t work around, like experience.

I’ve worked out several projects when outsourcing jobs. I say, remember what we did with that guy in New York, do that again, only this time make it red. So any time you know you’re going to duplicate something for someone, use your own experience as a template. That is the best thing I can say there. There is no easy answer. There is no God coming down from heaven with a golden finger touching people’s websites.

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