Off Page SEO Basics
SEO, otherwise known as Search Engine Optimization is a critical part of all websites success. About 80% of all traffic to the websites will come from the search engines results pages (SERP?s). It is important that the correct SEO methods be used to obtain the optimal ranking within the search engines results for your website.
SEO is made up of two different techniques, On Page SEO and Off Page SEO. You will need both methods for optimal results but you will use Off Page SEO for reaching a higher page rank (PR) for your website after it has been launched.
The main concern of Off Page SEO is your link popularity. Your sites link popularity is shown by a number that represents the amount of backlinks you have associated with your site. You can find sites online that will show you your current link popularity. The higher the (PR) page rank number the higher your popularity is. You build link popularity by incorporating more backlinks to your website. This is not an easy task. Google does not like reciprocal links where you trade links with another site. You will be expected to obtain unilateral or one way links to your website.
To build popularity the best technique is to create 100% original content for your site. The content should be useful and highly informative as well as unique. This will create a better chance that other websites will want to link to your site.
Several methods are used for building link popularity. If you do not have the time to create high quality content for your website and constantly update it keeping it fresh and new then you can try to incorporate some of the other ways to increase popularity below.
Article Marketing: You can market your website as well as get the backlinks on high page ranking (PR) sites with the use of article directories. Some article directories have a very high page rank and having your article placed on their site with your website link helps to increase your PR. Each article submitted will include a resource box where you get a chance to introduce yourself and include a link to your website. There are thousands of directory sites and some will submit your article to over 200 sites for as little as $25.
Forum Marketing: Online forums or communities are everywhere on the web. They can be used to increase your pages PR. You should find the ones that relate the closest to your websites topic and begin posting. Use your signature box to place your website link in and with every post you make you will have a page linking back to your website.
Advertise on Craigslist: This site has a PR7 score and this is extremely high. Being able to create an ad with your link on this site will increase your sites popularity quickly. It does not matter who if anyone reads the ad, just place it and don?t forget to include your website link. You can find two or more webmasters and create triangular links.
Using triangular linking is a way to get around the issue Google has with the reciprocal links. With two or more webmasters you will be able to begin linking to each other?s sites without using reciprocal links. Finding partners can also be helpful.
Justin Harrison is an internationally recognised Internet Marketing Consultant who provides world class SEO Services to website owners. For more information visit: http://www.seorankings.co.za
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