What really is Search Engine Optimization?
Search Engine Optimization, simply referred to as SEO, is the process of optimizing a website, web pages, and all the contents in the said website, to rank top on the list of the search engine results page (SERP). Search engines, if you don’t know by now, are tools that online surfers use to search for something online, hence the name. A perfect example of search engines includes Yahoo, Google, MSN, to mention but a few.
Therefore, when you search engine optimize your site to the requirements of the search engines, you will get ranked high as per the keywords selected, which will without a doubt drive targeted traffic to your site and lead to improving your online business. SEO is divided into two:
1. ON Page SEO:
URL – this is the identity of your webpage on the WWW, and should also feature your primary keyword
Keywords – a keyword or a key phrase as the name may suggest is a group of words used by people who surf the internet to look for something in particular. It is upon you as the webmaster to look for these keywords and optimize them as effectively as possible.
Image alt tag – be advised that search engines don’t crawl and read images on websites, as such; you should use image alt tags in case your site has images to make them readable to the search engines
Keyword Tag – the keyword tag is used to define to the search engines the keywords optimized for your pages, and which should be indexed therefore
Title – a title of a website, which should have at least 6 words, has to have the primary keywords in them, preferably in the first 3 words
Description tag – this is a tag that clearly and succinctly describes your site. It also has to be rich in keywords
2. Off Page SEO
Article submission – many online article directories allow webmasters to create and publish articles related to the niche and theme of their site. There is the facility of creating a link at the bottom of the page where your article features, thus will help create inbound links.
Link building – you should create inbound and outbound links to your website from popular high ranking sites preferably those in the same niche with your website. This will go a long way in helping drive targeted traffic towards your site and will also hasten the indexing process.
Blogging – blogging is a popular way of expressing what you feel and can be used to build a huge network subsequently creating very many inbound links
Social Bookmarking SEO – when you bookmark your site to a social bookmarking site, you will enhance your chances of getting huge targeted traffic towards your site, especially if the content on your site is informative and relevant.
All boiled down, you should first perform on-page search engine optimization, followed by creating inbound and outbound links. Be advised that it might take a lot of time in the beginning, but you shouldn’t give up. Also ensure that you change your web content on a regular basis to maintain a large fan base.
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