Facebook is the second most well-liked website next to Google according to Alexa. I investigated and found that around 30% of the worldwide internet subscribers visit Facebook every day. Facebook at present has 300 million subscribers and is increasing quickly. 45 million up dates are completed on Facebook every day and global users splurge around 8 billion minutes per day.
What does it mean to you as an internet marketer? It is a hefty gold mine, an opportunity that should not be abandoned, and a chance to become richer. But, how are you going to position yourself exceptionally and endorse your business on Facebook bearing in mind the large volume of updates being posted on Facebook every day? How do you seize the awareness of the Facebook users? The point of this post is to make you attentive to the basic Facebook marketing strategies and tools that you must have to profitably generate leads and dominate.
Always bear in mind that Facebook is a social network and must not be used to hurl your business. Success in your Facebook promotion is directly proportional to the number of firm dealings developed with associate users. So, Let’s begin!
Facebook Profile
- Adding in a picture in your profile will validate that you are a real person and not a robot. Make your profile picture stand out so that people would love viewing you.
– Do not for get to fill in important information such as schools you attended and make it public so that people can easily connect to you through search.
- Type in your interest and make it public so that other facebook users will be able to relate to you.
- Put all your websites such as a blog, Twitter, Multiply, WordPress, etc. By default, only your main website is shown. I suggest users in displaying all your websites in your profile. Anyone looking at your profile page could click on your URLS and find out more about you.
Add Friends
After creating a profile, do not wait for things to happen. Go ahead and find and add few friends a day every day. It is advised that you can add up to 25-30 friends everyday. Excessive adding of friends will result in removing your page by Facebook administrators.
Interact with friends through like and comment
Once you have added a few friends and are able to view their content on your home page, start communicating with them by liking and commenting on their updates. Be lenient on your comment as this will show up on the updater’s wall and is visible to all his friends. So, it pays to make bright comments to get traffic back to your page. Also, feel free to share quotes, posts, and videos that had an optimistic outcome on you. Bottom line is to interact with your facebook contacts as much as possible.
Facebook Photo Albums
Facebook friends just love commenting on photos, so if you post pictures, post something that is worth a look. Do not over post pictures because viewers will find it boring. Your friends and other people just love looking on pictures especially if it is captured in a beautiful place or with a celebrity or something that is eye-catching. Make sure to write something about the pictures, explain where it was taken and what activities have you done.
Facebook Videos
If a picture is worth thousand words, how much is a video worth? In 2009, video marketing has been increasing fast and is here to stay. Facebook lets you to either shoot a video instantly or upload videos. The more videos you share the more better your standing will be. Do share your videos regarding networking events, funny incidents, accomplishments and any other video that could have an encouraging effect on others. I use the video feature of Facebook in various ways and am seeing exceptional results:
1. I introduce myself to recently added friends. A short video describing who I am and appreciating for friendship
2. I use instant Facebook video recording option to wish birthdays to friends
Facebook Groups
Group place you as a leader and displays the importance you can offer to fellow networkers. Facebook users who join your group can be transformed to prospects for your biz by using efficient attracting marketing strategies. It pays to set up a group and providing worth to the members of the group through emails, invitations to an event etc. I also use groups in Facebook to identify like minded people and to endorse my posts.
Facebook Events
Facebook permits you to create a public event (viewable to all members of Facebook) and provides you URL that can be used to be in touch on other social networks like Twitter, MySpace etc. To use this, you have to send an event invitation via email to all your group members and Event feature keeps track of the user’s status (attending, not attending, may be) regarding the event. An increase in number of people is seen when a reminder mail is being sent to those who are planning to attend or were not sure.
Facebook Wall posts
Evey user in Facebook has a wall where he posts messages and moderates the comments made. If you are a core Facebook user, I am sure that you must be posting and promoting your content on your wall. However, It is worth much more to learn how to post your content effectively on walls of the members having a huge number of friends. It can be done by giving a lot of value that could be beneficial to the users visiting the page. Facebook will disable your account if they see you spamming. So, be cautious while using this approach.
Facebook Notes
Do you have a self hosted word press blog? If no, I would highly recommend you to start blogging and provide valuable content. Facebook notes is an awesome feature you can use to make your valuable blog content visible publicly to all members of Facebook. Also, there are applications that imports your blog content into the notes in an automated way. Isn’t that cool?
Do you have a self hosted Word Press blog? If no, I would highly advise you to start one and see to it that you provide valuable content. Facebook notes is an awesome feature you can use to make your important blog content noticeable publicly to all members of Facebook. Also, there are applications that bring in your blog content into the notes in an automated way. Isn’t that great?
Facebook Applications
I am not a big fan of applications on Facebook as I generate enough traffic using the resources mentioned above. However, there are couple of applications that I personally use
Vuyou (Video Email Application): If you are an internet marketer and are generating leads through various marketing strategies like PPC, classifieds etc, you should know by now the value of involving with the prospect. I use this FREE video email application to connect with my leads as soon as they enter in to my sales funnel.
Networked Blogs:I use this application to amplify the visibility for my blog. This is an impressive application which allows Facebook users to subscribe to my blog and access my updates on a regular basis.
Once you have these Basic Facebook Marketing tools in place, learn exact step by step Facebook Marketing Blueprint of how you can spend only 30 minutes a day to create at least 20 Raving Fans per day on Facebook and convert them into Paying customers and Distributors for FREE.