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It can be very hard for small businesses to survive in a recession economy.  Unlike the big banks, government is not looking to bail you out anytime soon, even though small businesses are what drives employment.  If you own a business you will have to find ways to survive on your own.  Here are some survival business tips for a recession.

Owning a business is more than just another financial investment strategy and another asset allocation for your portfolio.  It’s something that you own and are vested in emotionally and you can’t just divest of it because of a bad market.  So here are some ways to survive this time.

First of all, look very closely at your costs and make sure those costs are giving you a return.  Look especially in personnel because if you have employees, this is probably one of your highest cost structures.  It’s not an easy thing to do, but you have to make sure each employee is providing enough return to pay for themselves.

Next, look for ways to generate revenue.  That might mean hiring a sales rep.  Even in a recession, if you can find a sales person who can produce, they will pay for themselves and then some.  If you get an inside sales rep, you can managed them and make sure they are doing their job.  Just make sure you have a working sales model before you do that.  Some sales reps will even work for commission only.  In that case, you would have nothing to lose.

Consider expanding your services or product line.  If you’ve been in business for a while, you probably have a book of clients.  Raise the value of your client portfolio by adding new services or products that you can up-sell to customers who already know you and trust you.

Extraordinary times call for extraordinary measures.  An economic recession is a good time to prune some fat that might have needed to go anyway.

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