Attraction Marketing: What is it?
You’ve got your own or you’re looking at a Network Marketing / Direct Sales / MLM business.
What are you supposed to do next?
You could try the old school tactics of cold-calling, hassling family members and friends, making lists, the 3 foot rule. But you’ll probably just end up alienating yourself from everyone you know. However there is a new kid on the block these days. Attraction Marketing.
What exactly is this Attraction Marketing I hear you say?
Well, as the name suggests, it’s all about “Attracting” people to you.
In the past, you were told that everyone is a prospect. You were told to talk to anyone and everyone to try and get them to join your business. As anyone who’s been around for a while will know; this is not the case and in fact it’s a really good way to get very demoralised very quickly.
Wouldn’t you be better off only approaching people who were actually looking for a business or are interested in making a change in their lives? What if these people approached you first?
By using Attraction Marketing you put yourself out on the internet and make it possible for these people to find YOU.
Your goal should be to become an expert in your chosen field. So that when people find you, they begin to trust and respect you because they have benefited from the information you have given them. If they have also been looking for a way to gain financial, time or personal freedom then they will approach you for help on that too because they believe you can also help them in this area.
That’s when they approach YOU.
You are then placed in a position of control in the relationship.
The person who makes the initial contact is always going to be in a weaker position. When someone contacts you first, it gives you a position of authority. Making your job much easier. No longer are you trying to convince anyone to join you and your company. You are now interviewing people to see if they are good enough to be a part of your team.
Can you see the benefits of using this approach?
It is only through providing great content that this will work.
This can be the area in which a lot of people slip up. You need to make sure you are not just putting out glorified sales pitches. If you do this you will instantly be in the weaker position again. You must ensure that you are providing great content that is actually going to enrich the lives of those who see it.
“But what if you’re not an expert at anything?” I hear you asking…
I gaurantee that you are.
I know that there is something that you know more about that your family and friends. This is an area you are an expert in and it is what you will start with. Even if it’s “Simple tips on how to keep your house clean when you have kids.”
It may take a couple of times to get into the swing of things but you will soon realise how much great, targeted content you actually have to put out there.
Now it’s time for you to brainstorm ideas for content. Find a nice quiet place, take a blank page and pen and start writing.
Learn more about Attraction Marketing. Stop by Iain Forrest’s site where you can find answers to all the Home Business: How to questions you have.
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