4 Steps To Creating A Better Link
Search engine optimisation is a massive subject and is made up of two separate strategies, on page optimisation and off page optimisation. Off page optimisation is all about building links to the pages of your site and can be difficult and frustrating, however knowing what makes a good link can be the difference between success and failure.
Let me go through the 4 main things you need to be looking for when acquiring links and to start with were going to look at Google PageRank. Many of you will already know that Google’s PageRank is made up of many factors but in broad terms it stands for the quality of a web page or even a site. When acquiring links we should look to do so from pages that are liked by Google and therefore have the highest PageRank possible.
Page Rank is only the first thing to worry about, the next is slightly trickier and that is relevance. Try and stay away from getting links to your site that hold no relevance, instead look for links within the niche you are in, look for link partners in similar niches and write articles that talk about your industry. Links from non relevant sites look a little spammy and may even damage your site.
Another aspect that many webmasters forget about is the need to make their links editorial in nature. This basically means the link have been awarded because of the quality of the page and not a site wide blogroll link. Most editorially given links are found within the main text of a document and fit the natural flow of the content.
It really does confuse me how many webmasters do not understand the importance of anchor text. It is without doubt the single most important aspect of link building and will help you rank for a given keyword faster than any other method. Understanding the importance of links is paramount to your online marketing success, use these principles to guide you in the right direction.
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categories: link building,off page optimisation,search engine optimisation,seo,internet marketing,online business
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